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How to Make a Good Crowdfunding Video


In addition to my own fundraising, lately I’ve been consulting with other filmmakers on their crowdfunding videos. Here’s a successful campaign I worked on recently with Don Starnes to raise funding for the short film Undone that has been selected as part of the San Francisco Playground series:

I’ve worked on a number of these “asks” in the last year.

My number one tip: keep it SHORT! No more than 3 minutes long. 2 is better.

Top three tips for successful fundraising on Indiegogo or Kickstarter:

  • Your donors want to connect with you — you make your project unique. When you film your appeal, speak to your donors directly, as if they were in the room with you. Good sound is critical.
  • Explain exactly how you will use the funds.
  • Respond to your donors THE SAME DAY you are fortunate enough to get a donation. Respond personally, not with a form letter if possible; in your own words thank them and tell them what it means to you to have them as part of your team.

What have you done to be successful at crowdfunding? Add your suggestions in the comments.

Good luck!

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